MIRUMI

Robots often bring convenience to our lives—but that’s not our purpose in making them.

We create robots that bring people closer by inspiring emotional connection.

Imagine noticing a baby’s gazing up and instinctively waving back, or exchanging a smile with a stranger after your eyes meet by chance.
These small, unplanned moments can stir up joy in our hearts, connecting us in unexpected ways.

Mirumi is designed to evoke those feelings through its tiny, endearing gestures that invite a smile—both from you and from those around you.

Everything You Need to Know About the Mirumi Charm Robot

What Is Mirumi? The Original Japanese Charm Robot

Mirumi is an interactive charm robot created by Yukai Engineering, a Tokyo-based robotics studio known for building emotionally engaging companion robots. Unlike a typical bag charm or keychain, Mirumi is a soft, plush robot accessory that clips onto your bag and reacts to touch, sound, and movement with lifelike head gestures. It's designed to feel less like a gadget and more like a tiny, curious companion that travels with you throughout your day.

How the Mirumi Robot Works

Every Mirumi charm robot is built with built-in touch and sound sensors, a motorized neck, and a randomized-reaction algorithm that makes each glance, tilt, and nuzzle feel spontaneous. Pet its head and it looks up shyly, make a sudden sound and it buries its face, or leave it be and it may glance around on its own. With a rechargeable USB-C battery and screen-free design, Mirumi delivers expressive, natural interactions without any apps, wires, or complicated setup.

Mirumi Colors: Pink, Ivory & Gray

Our official Mirumi collection is available in three signature colorways — Pink, Ivory, and Gray — each crafted with soft, plush fur for a huggable, premium feel. Whether you're matching your bag, your outfit, or simply your mood, each Mirumi robot color offers the same interactive experience in a look that's uniquely yours. Explore all three to find the perfect charm robot for your everyday carry.

Mirumi vs. Labubu: The Interactive Alternative

While Labubu and other blind-box collectibles have taken the plush accessory world by storm, Mirumi offers something no static figure can: real interactivity. As a fashion-tech bag charm powered by motion sensors and reactive algorithms, Mirumi bridges the gap between cute collectible and genuine robotic companion — making it a standout pick for collectors and tech lovers who want their accessory to actually respond to them.