Playmobil has been a successful toy line for more than 25 years and they have been a major competitor to Lego toys. The assortment is divided into three basic groups: 1.2.3., Blue and Pink. Examples of directly competing toys in both their product line are not hard to find. Within the limitations of the Playmobil toy world, the toys are usually realistic, and present accurate representations of arms, armor, costumes, and tools from a recognizable time period. Especially notable for a fine attention to detail are the modern construction and city life toys (cars, cranes, fire-engines, trains, boats, etc.).
Playmobil is known for its wide array of creative play worlds, but the solid and unifying foundation for all of them is the same two and three quarter inch figure with legs that bend, hands that grip, and a neutral facial expression that suits just about any play situation. The toys are specifically aimed at children from the ages of six to twelve. The company believes that older children tend not to play with these types of toys and so it has resisted creating toys from other, less well-known, historical time periods. However, many adults own or collect these toys and make movies with them.
The Ever expanding PLAYMOBIL Brand promotes imaginative play and creativity - just what parents want most for their children..